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I'm a feminist and an admirer of the divinity, majestic power and beauty that all women possess. It is my observation that we live in a day and age that somehow has cast a barrier between a woman and her innate knowledge of her inner power which has resulted in many women having a negative self and body image. Women have forgotten their natural divine goddess rights and it is time to awaken that knowledge. I wanted to come up with a brand name that screamed women empowerment.